The Berrybrook Morgan buying experience

The Morgan Motor Company is the Oldest privately owned car manufacturer in the world.

Situated at the foot of the picturesque Malvern Hills in Worcestershire, the company is adorned with a unique history as being over 100 years old in 2009. The practice of employing traditional manufacturing methods and the use of raw materials combined with ‘state of the art’ technology really make Morgan stand out from the crowd.The firm also treats its staff as an ‘extension of the Morgan family’, a very rare and fine thing to find in this modern day busy business world.

To own one of these fabulous cars is a life changing occurrence, but experiencing the joy of ‘bespoking’ your own Morgan right down to your preferred choice of thread, sports car ownership simply does not come any better!

Here at Berrybrook we offer a unique new car buying experience…

A deposit of £5,000 lands you a build slot for a brand new Morgan!

Meeting Up

If desired we will meet with you at the factory at an agreed, mutually convenient time and day. After a cup of coffee and a brief introduction into Morgan ownership, a visit to the Morgan museum entails.
Once you have seen the fascinating photos, drawings, memorabilia and cars there, a comprehensive tour of the factory floor commences. This normally takes about 3 hours.

The Tour

During the tour, you can appreciate the colour combinations, leather options and the general specifications available. Any questions you may have with regard the manufacturing process or specification queries can be resolved by us or indeed the Morgan operative at that particular stage of a Morgan’s construction.


After the tour we take a break for some lunch. This is at a lovely traditional English ale house situated in the heart of Elgar country 5 minutes drive away from the factory. This pub proudly boasts numerous real ales accompanied with a nationally award winning ‘traditional fare’ menu. Lunch is supplied by Berrybrook free of charge as a ‘thank you’ for your interest, custom and a warm welcome into the Morgan ‘community’. During lunch we can discuss all specification needs and clarify any questions you may have.

You are welcome to return to the factory floor if you so wish, unaccompanied, to take some photos of the day…

We would aim to wind down at about 3.00pm to enable our customers to travel home safely therefore completing the Berrybrook Morgan experience



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