BerryBrook Heritage

Sean Anthony, BerryBrook Morgan's proprietor, has always had a keen interest in all things Morgan.

Sean as a boy in his grandfather Morgan

Berrybrook Morgan’s story is one of family connections and being in the right place at the right time, as Sean reveals: “I left school at 15 and started selling Reliant three-wheelers and motorcycles through my family business. I then left Motorcycles behind and specialised with Reliant. Sadly Reliant sales started reducing as the make wasn’t being manufactured anymore.

“I own a 1933 Morgan V-twin three-wheeler, which my late grandfather bought in 1968 for £165. I inherited it 1987.

 Whilst driving it one day in the late nineties I thought to myself wouldn’t it be nice to sell Morgans as I knew I needed to sell something else alongside the Reliants. So Then I approached the local Morgan dealership, Phoenix Motors in Exeter and also The Morgan Motor company. I was surprised to hear that the owner of Phoenix Mrs Miles was about to retire, and so this was my opportunity to realise my ambition.

“Mrs Miles knew my late grandfather through the three-wheeler and other dealings, so she had a soft spot for my family and said that she’d love us to take on the Morgan dealership if Morgan were happy for us to do so. This was in 1999, and the rest is history!”

After meeting with Morgan’s directors and going on a hunt for new premises for the burgeoning Berrybrook Morgan, Sean finally opened up shop in 2001.

“My father retired in 2002 from Bridge Motorcycles, where he was the managing director,” Sean says. “Back then Berrybrook was financed by Bridge Motorcycles, and when my father retired he took Berrybrook with him. We didn’t have a customer base and had to start from scratch.” As nothing was received From Phoenix.

What followed was an intense marketing campaign, with Sean launching Berrybrook Morgan’s new website and publicising the fact that it was now a Morgan dealer. Slowly but surely things started to happen, and people began to find Berrybrook Motors.

“Some of our customers have been with us from the start but every year we sell a large amount of cars and our customer base expands,” says Sean. “Whether they buy a new Morgan or a second-hand one, they will likely keep that Morgan for many years to come, and we can offer extensive servicing and body repairs and also have just opened up a new Machine shop.”

In conjunction with the workshop facilities, Berrybrook also operates a very popular Morgan hire programme, with people from all over the UK and further afield taking a Morgan for a couple of days and enjoying the beautiful countryside that Devon has to offer. We also supply an array of exclusive hotel packages, hampers and suggested route maps.

“One of the most enjoyable parts of my job is taking our customers to the factory and showing them the available leather and paint options,” Mark Johnson, Berrybrook Motors, Morgan specialist, reveals. “This is part of our Morgan buying experience, and when I take our customers to Malvern they are able to see first-hand what the different options look and feel like and have a hands-on approach to choosing their new Morgan.”

With over a decade of experience under their belt, Sean and Mark are clearly as passionate about the marque as when Sean decided to take the plunge and see whether become a Morgan dealer was a possibility.

“Morgan appeals to me because it is such a niche market,” explains Mark. “They are traditional, hand-built British cars that are made with a lot of love and attention to detail.” 

 

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  • berrybrookslider_1

    Export

    We offer a complete Export Service to anywhere in Europe, and further a field. We've even delivered as far the USA and beyond.
    View details »

  • morgan car hire

    Morgan Sports
    Car Hire

    See Devon in style with our Morgan sports car hire plan.
    View Car Hire details »

  • berrybrookslider_3

    Morgan Accessories & Online Shop

    At Berrybrook we hold a vast range of Morgan accessories and clothing items.
    View our Morgan Accessories & Online Shop »

  • morgans wanted

    Morgans Wanted

    We buy or sell on
    commission. All cars will be considered.
    View details »

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